Bob Scarperi

Bob has spent three decades as a commercial operator, including three consecutive CRO roles that led to two exits. In each, he led commercial transformations that delivered profitable growth through upgraded talent, disciplined sales process, better use of data, and redesigned incentives — the unglamorous work that separates a revenue plan from revenue.

That toolkit was built across six industries and three continents. He began at ADP, where he rose to lead the firm's New York Metro market. In 1998 he joined DoubleClick, where he helped build the market leadership that carried the company to its acquisition by Google. He spent a decade in institutional equity sales at Sanford C. Bernstein, relocating to London to build the firm's European and Asian franchise from a standing start, then returning to lead New York sales.

For the past seven years, Bob has advised commercial organizations on applying modern data modeling and AI to concentrate resources on the highest-value opportunities and make sales teams measurably more effective.